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Saturday, December 11, 2010

5 ways to market an at home career

Much of your success in your work from home job can be attained through online marketing. The best part about this is that it’s either free or very inexpensive.

Create a Twitter account and get a lot of followers.
o Look for people that you may want to target for your business.
o If it’s a typing job target people that have “clerical” or “office job” in their profile.
o Follow these people in hopes that they will follow you back.
o Tweet a few times a day to stay in touch with everyone.
o Comment on other’s posts to get relationships going.
o People may want to learn more about your business the stronger your relationship becomes with them.
o Don’t advertise a lot on Twitter. It’s more about relationship building. Throw your link in there occasionally but don’t be there ONLY to show everyone what you do.

Create a Facebook account
o If you want, you can add a fan page for your business.
o Post about your business occasionally but don’t let that become the only reason you’re there.
o You can invite people in certain groups to be your friend on Facebook. People don’t often question who you are. They just accept your friendship.
o At the moment my avatar is my business logo. You may or may not want to go this route. At this point I’m doing it to see if people get curious and contact me. One person did because they were curious about my business and the other person contacted me because she is also a work from home individual and contacted me because of our common ground. The other option is to place your own picture on there so people comfortably connect with you without feeling like you’re going to try selling something to them. The down side to this is the people don’t know what you do unless they click on your profile or if you mention it in a post.

• Free Classified Ads
o Are you looking for people to join your team? There are countless free classified websites that will help you promote your business opportunity.
o Need someone to do billing work for you? There is a category for that as well. Simply enter “Free Classified” in Google and even be specific to the job you are filling or the type of person you’d be looking for. Perhaps “Medical Billing Free Classified.” There are classifieds for numerous niches out there.

• Start a Blog
o This is very important. I don’t want you to do it because everyone is doing it but do it because it works.
o It’s going to add a new link to your site out there on the worldwide web making it easier for people to find you.
o People learn more about you or your business and may be more inclined to go to your website.
o Use your blog to communicate to members of your team and potential members of your team.
o There is evidence throughout the internet proving that blogs are essential to any business.

• Post your website on related websites.
o Find blogs that relate to your business. Is there a blog that talks about medical billing or working from home? If you can contribute to these blogs in a meaningful way, post a comment. Don’t post a comment just to get your link on there. MANY blogs are no-follow which means Googles’ spiders aren’t going to follow your link. It’s the down side to some blogs but not all blogs are like this. Even no-follow blogs are beneficial:
  •  Other people that visit the blog could click on your link if they find your comment to be interesting enough.
  • Your comment MUST be beneficial. Don’t say “good points” just to get your link on there. I am very unlikely to click on your link if that’s all you say. You couldn’t be more obviously trying to sell, sell, sell.
Remember these 5 marketing strategies and you will be well on your way to a successful career.  Now, get out there and get marketing!!!

4 comments:

  1. Found you via mom bloggers club, and am your newest follower. Hope to see you by my blog too.
    I have 4 blogs, you can follow all 4 or pick the one(s) that best suits you.
    http://tawnasplan.blogspot.com
    http://btrbb.blogspot.com
    http://tawnassecret.blogspot.com
    http://notaverageguru.blogspot.com
    Twitter: tawna6988
    FB: http://www.facebook.com/#!/pages/Tawnas-thoughts-plans-and-journeys/110934798966532

    Thanks
    Tawna

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